Our process

• Email Authentication: The first step in improving email deliverability is to authenticate your emails. We help you set up authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the authenticity of your emails and reduce the likelihood of them being marked as spam.
• List Hygiene: Maintaining a clean and engaged email list is essential for good deliverability. We help you implement list hygiene practices such as regularly removing inactive subscribers, verifying email addresses, and managing opt-outs to ensure that your email list is up-to-date and engaged.
• Quality Content: High-quality content is key to keeping your subscribers engaged and preventing them from marking your emails as spam. We help you create compelling and relevant content that resonates with your audience and encourages them to open, read, and interact with your emails.
• Segmentation and Personalization: Sending targeted and personalized emails is more effective than sending generic mass emails. We help you segment your email list based on demographics, behaviors, and preferences and create personalized email campaigns that speak directly to each segment of your audience.
• Testing and Optimization: Testing and optimization are crucial for improving email deliverability over time. We conduct A/B testing on different elements of your emails, such as subject lines, sender names, and content, to identify what resonates best with your audience and drives higher engagement rates.
• Monitoring and Analysis: We continuously monitor the performance of your email campaigns and analyze key metrics such as open rates, click-through rates, bounce rates, and spam complaints to assess deliverability and identify areas for improvement. Based on this data, we make data-driven decisions to optimize your email campaigns for better deliverability.
• Compliance: We ensure that your email campaigns comply with all relevant regulations and guidelines, including CAN-SPAM and GDPR. We provide guidance on obtaining consent from subscribers, including opt-in and opt-out options, and ensure that your emails include the necessary legal disclaimers and unsubscribe links.